A prospective student’s enrollment decision can be influenced by many different departments across your organization—from financial aid to admissions to student services to housing and beyond. By approaching constituent relationship management (CRM) as a philosophy and a strategy, you can bring greater clarity to this process, by putting your prospective students first.
SunGard Higher Education’s CRM Strategy Workshop for Recruitment can help your institution more effectively leverage the relationships you invest in to support your recruitment goals and plan. By understanding how your institution identifies, targets, and involves your prospective students, benchmarking those practices, and leveraging key institutional capabilities, you can develop a truly strategic approach to your recruiting efforts.
The CRM Strategy Workshop for Recruitment can help you:
- Define and quantify goals
- Assess current capabilities against foundational CRM practices
- Formulate CRM strategies and tactics
- Establish performance indicators
- Link goals, strategies, and performance indicators